Production and sale of sustainable swimwear and activewear. Our products are designed to embrace and celebrate the female body in all its forms, using environmentally friendly materials.
About
We started in Copenhagen, inspired by Denmark's profound maritime heritage and a firm commitment to environmental sustainability. We began our journey with the vision to merge fashion with ecological responsibility, particularly focusing on the health of our oceans. The company's first major success came with the introduction of our sustainable swimwear line. A significant turning point for Copenhagen Cartel was the adoption of ECONYL® in our lines. This innovation not only underscored the company's dedication to reducing ocean waste but also positioned us at the forefront of sustainable fashion. We specialise in creating sustainable swimwear and activewear for women. Our products are designed to embrace and celebrate the female body in all its forms, using environmentally friendly materials such as ECONYL®. We target women who value both sustainability and style in their clothing choices. Our operations are primarily national, with aspirations to expand internationally.
Sustainable Development
https://copenhagencartel.com/en
Our primary sustainable action is producing swimwear and activewear using ECONYL®, a material made from 100% recycled nylon, including ocean and landfill waste. Our commitment to sustainability is a continuous process, focusing on the development and refinement of eco-friendly products and practices. Key achievements include transitioning to ECONYL® for our product lines, promoting natural beauty without photoshop in campaigns, and participating in environmental initiatives like 1% For The Planet. These efforts reflect our company wide dedication to combining sustainable innovation with ethical business practices.
Sustainability Impact
Sustainable development is integral to our operations, deeply influencing both our business strategy and brand ethos. This commitment to sustainability not only enhances our reputation but also aligns with the values of our environmentally conscious customer base, positively impacting sales and customer loyalty. Sustainability is a cornerstone within our company, permeating every aspect of our operations, from product design to marketing. The responsibility for implementing and coordinating sustainable practices is a collective effort here at Copenhagen Cartel. While our management team plays a pivotal role in guiding and setting sustainability goals, each employee is actively involved in this process. There isn't a dedicated department; instead, sustainability is woven into the fabric of every department’s objectives and activities, ensuring a holistic and integrated approach across the company.
Innovative approaches &Challenges
At Copenhagen Cartel, we've embraced innovative solutions to meet our sustainability goals amidst challenges. A key adaptation was incorporating ECONYL®, a recycled material from ocean waste, into our swimwear, balancing environmental care with product quality and appeal. We've also redefined our marketing approach to support sustainability. By choosing not to digitally alter our models, we promote natural beauty, challenging industry norms and resonating with consumers seeking authenticity. Responding to the evolving business environment and stakeholder expectations, we've increased transparency in our communications, especially regarding materials used in our products. This move towards greater clarity came from recognising our customers' growing environmental awareness and demand for honest information. Additionally, our participation in the 1% For The Planet initiative reflects our commitment to broader corporate responsibility. Contributing 1% of our annual turnover to environmental causes, we align our business operations with our ecological values. These steps demonstrate our dedication to sustainable and ethical practices. We're not just a fashion brand but a proactive participant in the sustainable business community, constantly innovating and adapting to make a positive impact on both the planet and society.
Impact Evaluation
At Copenhagen Cartel, we actively monitor the impact of our sustainable practices, focusing on key areas like carbon footprint reduction, employee satisfaction, customer feedback, and community engagement. By using ECONYL®, a recycled material, we've significantly reduced our carbon footprint, a fact we assess annually to measure our environmental progress. This approach not only lessens environmental impact but also contributes to our overall business sustainability. Employee satisfaction, gauged through regular internal surveys, has shown positive trends. Our team's alignment with our ethical and environmental values creates a more fulfilling work environment. Customer feedback, essential in understanding public perception, is gathered continuously. The positive response to our sustainability efforts indicates strong customer support for our environmental objectives. Our involvement with 1% For The Planet has notably improved our community relations. This initiative reinforces our commitment as a responsible business, enhancing our community standing. Overall, these sustainable practices have not just minimised our environmental impact but also bolstered our brand reputation, improved employee morale, and strengthened our stakeholder relationships. These outcomes underscore the effectiveness of our integrated sustainability strategy in our business operations.
