Ireland's Only Carbon Neutral Kombucha Brewery. Serving cans of unpasteurised, LIVE and organic kombucha since 2017 – hand-canned and brewed in Galway, Ireland
About
All About Kombucha was established in 2017 by young co-founders and friends, Keith Loftus and Emmett Kerrigan in Galway, Ireland. The idea for the business arose after the founders returned from Canada, where they discovered kombucha. Realising the potential of this health-promoting beverage, they set out to create their own brew, focusing on sustainability and supporting Irish communities. They strive to make a difference by supporting Irish, making sustainable choices and helping people to take their health into their own hands. They make tasty kombucha that is good for the gut, good on the palate and good for the planet. They are constantly striving to innovate new products and their range now extends to Tea kits, AAK clothing/merchandise and recently to Beer. Key milestones include the launch of their carbon-neutral kombucha brewery, expansion into new product lines such as tea kits and beer, and their commitment to sustainability through initiatives like 1% for the Planet and donations towards native tree planting and regenerative agriculture.
Sustainable Development
All About Kombucha has demonstrated a strong commitment to sustainability in its operations. The company prioritises using organic ingredients and implements carbon-neutral production methods. They strive to minimise waste through zero-waste initiatives and support regenerative agriculture. Additionally, they have expanded their product offerings to include tea kits and beer, continuing their mission to provide sustainable and health-conscious options to their customers. The AAK team is constantly making sustainable choices and helping people to take their health into their own hands. They make tasty kombucha that is good for the gut, good on the palate and good for the planet. Along with this, they are proud members of 1% for the Planet. It’s All About’s belief that giving back is a small price to pay in exchange for doing business on this planet. They donate 10% of their brewery profits annually towards the planting of Native Irish Trees and the support of Regenerative Agriculture across the country.
Sustainability Impact
Sustainable development is integral to the ethos of All About Kombucha, as it aligns with its core values of making a positive impact on the planet and supporting local communities. By prioritising sustainability, the company not only minimises its environmental footprint but also fosters long-term resilience and growth. They believe that embracing sustainable practices enhances brand reputation, attracts environmentally conscious customers, and promotes innovation. Sustainable development ensures the company's viability in the face of evolving environmental and social challenges, ultimately contributing to the well-being of both people and the planet.
https://www.allaboutkombucha.ie/
SDGs goals and Sustainable development strategy
Goal 2. Zero Hunger: Promote sustainable agriculture through ethical beekeeping. Also honey never goes bad so they also educate people to understand that honey never goes bad even if it changes forms (eg. If it crystalizes it does not mean its bad, it is due to the weather – it is colder). Additionally, they hold workshops on collecting herbs. They believe that nature can offer more than we think, for example they teach which herbs can be found in your own back yard that are not only edible but also nutritious. Lastly, they also deal with a lot of kids that have nutritional difficulties but really like honey.
Goal 3. Good Health and Well-Being: Their products support health and wellbeing in all their consumers.
Goal 5. Gender Equality: They have a gender balanced team of staff giving equal opportunities to all and encourage skills development.
Goal 12. Responsible Consumption and Production: They respond to this goal via their zero food waste strategies and their new and improved packaging and production practices.
Goal 13. Climate Action: They donate 10% of their brewery profits annually towards the planting of Native Irish Trees and the support of Regenerative Agriculture across the country.
Strategy & Mission
Co-founders Keith & Emmett came back to Ireland still only in their twenties, after spending some time in Canada, where they first discovered Kombucha. It was then that they realised that they needed to create a brew of their own, and so, All-About-Kombucha was born. They established a core set of values that they’ve continued to follow from day one: Be Sound, Cause Minimal Harm, Work Hard, Uncap Creativity, and Practise Self-Actualisation. They strive to make a difference by supporting the Irish, making sustainable choices and helping people to take their health into their own hands.
Innovative approaches &Challenges
All About Kombucha has implemented several innovative approaches and adaptations to meet their sustainability goals, demonstrating their commitment to environmental stewardship and social responsibility. One notable innovation is their focus on carbon neutrality. By optimising their production processes and implementing energy-saving measures throughout their operations, such as optimising brewing and canning processes, All About Kombucha has significantly reduced its carbon footprint. This approach not only minimises environmental impact but also sets a precedent for sustainable practices within the beverage industry. The company has introduced zero-waste initiatives to address waste management challenges. They have implemented strategies to reduce, reuse, and recycle materials across their production and packaging processes. They continuously explore new flavours and product lines, incorporating locally sourced, organic ingredients whenever possible. By diversifying their product offerings to include tea kits and beer, they cater to evolving consumer preferences while promoting sustainable agriculture and supporting local farmers.
Impact Evaluation
The implementation of sustainable practices by All About Kombucha has had a significant impact on the business, its stakeholders, and the environment. One measurable achievement is the reduction of the company's carbon footprint through carbon-neutral production methods and energy-saving measures. By optimising their brewing and canning processes, the company has effectively minimised its environmental impact, contributing to the mitigation of climate change. These sustainable practices have positively impacted employee satisfaction. By fostering a culture of environmental responsibility and social consciousness, All About Kombucha has created a more engaging and fulfilling work environment. The company's sustainable practices have improved community relations. All About Kombucha's commitment to using organic ingredients, supporting local farmers, and minimising waste resonates with environmentally conscious consumers. This has strengthened the company's reputation and built trust within the community, leading to increased customer loyalty and brand recognition. AAK has a strong youth following and is particularly good at organising education and fun events where they inform consumers of the health benefits and spread news of their ethical and sustainable efforts. They have a ‘booch-bar’ which has travelled the country to corporate events and festivals where they DJ-ed to their audiences. They also have a strong presence and following on social media targeting the youth sector.
